let the games begin.

The time for March Madness has arrived! I was working Dancesport this weekend, and one of the few things I saw besides dancers covered in self-tanner, hairspray, and glitter, was this commercial:

chocolate vs. peanut butter

I thought this was pretty clever when I saw it. March Madness doesn't have nearly the same magnitude as the Superbowl does, but both events spur the creation of sponsor ads that tend to be more creative than the typical commercial. It's interesting seeing what new ways sponsors come up with to connect their product or brand with whatever event they are being associated with--whether it be the Superbowl, the Oscars, March Madness.

Best of luck on your brackets this month!